Why a Text Message Survey is the Best Bet for Businesses

In this digital era, it has become much easier to reach out to customers at scale and collect versatile data that business firms need for making informed decisions. There was a time when surveyors were dependent on a door-to-door approach to collect crucial data, but that was a time-consuming process. Also, due to the limitations of human capacity, surveyors could reach only a limited number of people in a day. But now, text messaging has become the most reliable and quick tool for communication. With SMS, even organizations can conduct a text message survey right on the hand-held devices of customers. Not only this, there’s more value added by SMS message survey Salesforce to a business.

Value Addition by a Text Message Survey to a Business

Cost-effective Method for Collecting Data

Conducting Surveys can be a time-consuming, complex, and expensive process, but not with text messages. Text messages take only a few cents per message.

Thus, you can run a text message survey in a very cost-effective way compared to any other channel. The best part is you do not have to worry about the response rate as SMS already has a high open compared to other channels.

Easy and Quick to Set up

Getting surveys designed and sending them out manually to every individual needs a lot of time and effort. Also, the process becomes intricate due to dependency on experts. But, if you are using a text message survey, it is much easier to set up.

Also, if you’re self-sufficient to create a survey on your own, the entire process becomes easy and quick. More importantly, you can reduce your manual involvement and schedule text surveys to go out at a specific date and time.

Scalable Reach

No matter what age generation you are targeting, with SMS message survey Salesforce, you can easily conduct Surveys at scale and improve survey outreach.

From the younger ones to the old ones, nowadays everyone uses mobile phones and text can reach even the most basic handsets. So, a text message survey helps you cast a wider net and allows you to reach out to a massive segment of audiences.

Familiar & Convenient Interface for Maximizing Responses

SMS provides the most familiar and convenient interface to prospects and customers. Thus, you can use it for maximizing responses by conducting an SMS message survey in Salesforce.

By running text Surveys, you provide an easy way for your customers to communicate, and you can expect more responses than usual in return. The best part of using SMS surveys is you allow your clients to respond on their own time. This adds convenience to your customers.

Conclusion

There can be several purposes where organizations need varied kinds of data to move processes further. The purpose could be to measure customer satisfaction through feedback, qualify inquiries and leads to chase real revenue opportunities, or collect public votes for a contest.

Thus, a text message survey makes it easier for organizations to achieve the desired objective without investing much time, resources, and effort.