Salesforce Link Tracking Features and their Value Addition

There’s so much to play around with URLs in business operations. Apart from tracking URLs and measuring SMS campaign effectiveness, URLs can also help you improve brand recall and recognition. Salesforce link tracking is an important metric to gauge people’s intent and plan the next action based on the URL clickthrough. Thus, link tracking can make a world of difference in business operations.

What is Salesforce Link Tracking, and How does it Work?

As the name signifies, Salesforce link tracking allows you to send URLs using Salesforce texts and track them. You can track clickthrough for each URL you send in a text along with the date and time of when you clicked first and the last on a URL. So, you can use Salesforce link tracking in many ways to interact with customers and track marketing effort effectiveness.

Link Tracking Features and Value Added by Them

Shortening URL

URL shortening is a vital feature of Salesforce link tracking as it converts you to shorten long URLs in to short ones without changing the destination you’re redirecting to. You can avail of a link shortening service with the help of third-party service providers.

But there are ISV partners on AppExchange that offer native link shortening services. For example, 360 SMS also offers its native URL shortener for compliant messaging.

Value Addition

Long URLs exhaust more SMS character limits as compared to short URLs. As a result, long URLs increase the SMS segment count and leave little space to add information. This further leads to increased SMS bills.

Also, if you have fewer character counts to add in an SMS, you cannot add complete information that you intend to. But link tracking helps you add URLs without exhausting the character limit and give you more space to add information.

Tracking Clickthrough

Salesforce link tracking also allows you to track click through for a URL sent in a text. The clickthrough keeps changing as any new user clicks on the URL.

Value Addition

You can easily gauge how people interact with a URL and follow up by tracking clickthrough. For instance, you can send a payment URL and follow up with those who didn’t click on the URL. Also, you can track if customers are interested in clicking on a URL sent for a specific purpose. This way, you can measure people’s interests and segment customers based on their response for effective marketing.

Date and Time Stamp Tracking

Salesforce link tracking allows you to track the date and time for the first and last click on the URL.

Value Addition

By tracking the date and time stamp, you can track how soon people have started engaging with the URL and how long back the last customer engaged with a URL. Then you can plan your next step.

Conclusion

Salesforce link tracking is one of the robust capabilities to understand your customer’s intent, strategize based on analytics and drive more conversions. Understanding Salesforce link tracking features and their value addition helps you make the best out of URLs and improve productivity. Further, users can add identifiers to find out the most productive channel or content driving more traffic. More importantly, you can improve your brand recognition by adding the brand name in URLs and customizing them.