Need to Improve your Sales Process?

360 SMS APP
3 min readAug 1, 2022

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how CTI can improve sales process

From prospecting to final deal closure, there is a lot that sales teams have to manage. Thus, cracking a deal is a tough nut to crack.

But if firms have the right tools and systems in place, it turns much easier for them to close deals faster and effectively.

And CTI is one of those business requirements that pave several ways for sales teams to perform better and close more deals. Perhaps, this is the reason why businesses look for the best CTI for Salesforce.

So, let’s find out how CTI integration in Salesforce lightning can help sales teams to improve their processes.

How CTI for Salesforce Helps Sales Teams

Resolve Concerns Faster

One thing required to crack a sale is customer satisfaction. If a customer is satisfied, not only the person would turn into your customer but will also become your brand advocate.

By selecting the best CTI for Salesforce, you can enrich your business with advanced CTI capabilities like call transferring and conferencing.

Using these features, you can connect a caller to the relevant department or person, which would help you resolve customer queries much faster.

This will help them with purchase decisions and help you close deals faster.

Provide Better Assistance

Another factor that affects sales is customer service. If you’re not serving your customers well, probably you’re losing out on many business opportunities.

It’s because this may lead to dissatisfied customers and give rise to second thoughts before purchasing a product.

Also, if customers don’t have adequate knowledge or appropriate answers to their questions, they are more likely to switch to your competitors. With

With CTI integration in Salesforce lightning, you get insights into callers’ information and other relevant details through a pop-up in the case of an incoming call, which helps you with personalized conversations.

Also, you can share relevant resources like KB articles and PDFs through texts while you’re on call to deliver quality experiences to your customers.

Steer Clear of Missed Follow-ups

Missed follow-up is a crucial reason that can cost you a loss of business opportunities. A customer may have several other competitors competing to win the same customer.

Chances are higher that only the one engaging with a customer persistently would win the customer.

If you have the best CTI for Salesforce, you will never miss on follow-ups. You can add due dates for the intended actions based on the call interaction.

This way, you would receive a reminder before the due date to help you perform the required action on time and prioritize your calls. This way, you can manage calls better.

Conclusion

In any business, everything revolves around the customer experiences and their satisfaction. The better you serve, the more customers you get. Best CTI for Salesforce provides you with the best features that help you reduce call operations turnarounds and deliver superior quality experiences over a call. Besides, you can enhance your support and services, which provides a strong base to win any customer. This way, you can crack more deals eliminating the need for them to head to your competitors.

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360 SMS APP
360 SMS APP

Written by 360 SMS APP

360 SMS is natively built on the Salesforce platform, this powerful App empowers the user to communicate effectively with Customers

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