A Guide to Integrating WhatsApp Chatbot with Salesforce for Better Customer Service

Modern businesses need proper management and timely communication to improve customer service. Conversations can be more streamlined, response times can be faster, and queries can be managed properly with a Salesforce chatbot tied up to WhatsApp. The 360 SMS App allows businesses to connect a WhatsApp chatbot to Salesforce, and build a supportive infrastructure for their business.

This article will cover the integration of a Salesforce WhatsApp chatbot, its advantages, and how to set up the integration in detail.

Why Use a Salesforce WhatsApp Chatbot?

Messages are dealt with in bulk by a business’s Salesforce WhatsApp Chatbot, which responds instantly and operates round-the-clock without human participation.

There are some of the most important business reasons for integrating a WhatsApp chatbot with Salesforce:

• For instant query resolution, Real-time messaging is the best solution
• Minimum manual support is needed for work
• Information can be stored in a more organized way in Salesforce
• The way of dealing with Customer requests is effective.

Businesses can link their Salesforce account to their WhatsApp chatbot by Using a 360 SMS application, besides that businesses need not focus on any in-depth coding.

Steps to Integrate WhatsApp Chatbot with Salesforce

Integrating a Salesforce WhatsApp chatbot using the 360 SMS App requires a few steps, these are:

1. Configure WhatsApp Business API

The first step is getting access to the WhatsApp Business API. To do that, you need to register your business to WhatsApp and get approval for your application.

• Create your WhatsApp Business Account
• Fill in your business information
• Apply for API access and get authentication keys
• The next step, after receiving API approval, is to integrate it with Salesforce.

1. Enable 360 SMS App within Salesforce

Download and install the 360 SMS App on the Salesforce AppExchange for further integration of WhatsApp.

• Salesforce login page
• Locate 360 SMS App from the AppExchange
• Install and set up the application
• Set permissions and log in to the application

Modify the app after installation so that it can communicate the WhatsApp API.

Setup the Chatbot

With this change made, create your chatbot to interact with your users within the 360 SMS App.

• Map customer intents and bot interactions
• Design auto-replies to FAQ
• Validate bot replies for correctness

Businesses can use 360 SMS to create workflows to respond automatically to users.

Benefits of Salesforce WhatsApp Chatbot on Customer Service

With the integration of the 360 SMS App, responding to customers faster and better managing conversations translates into higher levels of customer satisfaction. Some of the main benefits are:

• Less Time Resolving Queries: Customers can expect a faster response with no manual input needed to answer simple queries.
• More Efficient Lead Capture: The details of leads entered into the chat by customers get captured automatically by the Salesforce chatbots for follow-up.
• Reduced Workload: As a result, the support staff handles less monotonous questions and can devote more time to important matters.
• Multilingual Support: Salesforce Texting chatbots and voice bots can be programmed to answer in multiple languages.

Optimal Use of WhatsApp Chatbot with Salesforce

For smooth implementation, companies should adhere to the following guidelines:

• Sort responses using predefined workflows.
• Maintain updated records of special customer responses.
• Analyze chatbot interactions and improve the conversation design.
• Adhere to the terms and conditions of WhatsApp Business.

The 360 SMS App allows Salesforce users to easily integrate WhatsApp chatbots to enhance customer interactions and business productivity. Queries can be handled, information captured, and replies sent automatically without any human intervention. Systematic integration of the WhatsApp chatbot will help businesses further achieve their objectives easily.

Make the integration of the salesforce WhatsApp chatbot with the 360 SMS App today. Prevent daunting customer service challenges and tardy response rashes with a well-tailored chatbot. Reach out to the 360 SMS App to book your customized chatbot today.

Contact Us -

Company Name — 360 SMS APP

Phone Number — +13236414417

Address — Village Workspaces, 11845 W Olympic Blvd, Suite Westside, Los Angeles, CA 90064

E-Mail ID — care@360smsapp.com

Website — https://360smsapp.com/