4 Reasons Why you Should Choose the Salesforce Native SMS App

When choosing a Salesforce texting app, Salesforce users have certain parameters in their minds. Based on those, users judge an app and try to pick the one for them. It could be ease of use, costing, advanced functionalities of a texting solution, user ratings, and many more. But one of the most important aspects to consider while choosing a messaging app is Salesforce nativity. This is something users can’t afford to miss for seamless text operations.

What is a Salesforce Native SMS App?

Salesforce native SMS app is built inside the Salesforce platform called Force.com. Thus, native apps do not need separate integration through Salesforce API.

Also, native apps are 100% coded on Salesforce. These apps are coded in Apex and Visualforce or use Lightning web components.

Reasons to Choose a Salesforce Native SMS app

Less Risk Involved

Integrating a non-native app is riskier than integrating a native app.

The reason is that integrating a non-native app requires several integrations to connect two systems. This is called multi-platform integration.

his type of integration needs intensive designing, development, maintenance, and a separate API to make it work. This turns the entire process into a complex and risky one.

On the flip side, there’s no requirement for complex integration in the case of native apps. Instead, Salesforce automatically integrates native apps without any risk of failure.

Better Data Security

The less you store data, the less prone it is to a security threat.

As native apps do not need to be integrated separately with Salesforce, all data crucial data stays within the Salesforce.

This eliminates a potential threat to data as no data is exposed to vulnerable external servers.

On top of it, all security settings that you’ve configured within Salesforce automatically apply to native apps, which adds another layer of security.

More Accuracy in Data

Integration of native apps helps you with more accurate data. The reason is data gets updated in real-time.

Whether you’re updating some information in records, creating tasks, or adding notes, you do not need to refresh your screen every time to get updated data. The data automatically syncs with your CRM and provide you with 100% up-to-date data.

User Adoption and Easy Customization

The needs of every organization differ at some point. Thus, there should be some scope of customization to customize the app to cater to the unique requirements. This is what a Salesforce native SMS app is always good at.

Since native apps are built on the Salesforce platform, they are flexible and easy to customize. In native apps, customizations are possible very easily.

More importantly, the user experience of native apps is quite similar to the Salesforce interface. This poses no issues for employees while using native apps, and they do not need to spend too much time learning the app usage.

Do Native Apps Affect Salesforce Text Messaging Pricing?

No, Salesforce native apps do not impact Salesforce text messaging pricing. But yes, native apps help cut back on hidden costs like integration, maintenance, etc.

Conclusion

Salesforce native SMS app integrates with your CRM like users are using a CRM capability rather than a separate app. Thus, users experience better performance and ease of use.

Moreover, native apps provide users with more reliable apps in terms of data security and accuracy, which helps to steer clear of financial penalties and wrong business decisions due to data inaccuracy.

So, it’s always better to choose native apps over non-native ones. For example, 360 SMS is also a Salesforce native app that provides seamless texting experiences to users.