4 Important Benefits of Salesforce Facebook Messenger Integration

When it comes to lead generation, business ventures and organizations cannot rely on merely one or two interaction channels. The more interaction channels one has, the better it is for improving user-base and business outreach. And without a doubt, a large user base helps to generate more leads and drive more conversions. Facebook is the most popular social media platform with a user base of 2.85 billion monthly active users. So, users can avail of the advantage of the world’s no. #1 CRM, i.e., Salesforce, and the world’s largest social media platform, i.e., Facebook, with the help of Facebook Messenger integration. Let’s check out some benefits.

Benefits of Salesforce Facebook Messenger Integration

Harness Power to Facebook and Salesforce Together to Create Custom Audiences

Facebook has audiences in billions. So, it wouldn’t be wise enough to target every person on Facebook as it would waste a lot of money.

Thus, users can customize their audiences to increase their campaign’s effectiveness and maximize returns. Facebook itself provides a Facebook Custom Audiences feature to narrow down the list of audiences based on the requirement or campaign goal. On the flip side, users can use Salesforce remarketing data to customize the audience list. Thus, with the help of Facebook Salesforce integration, users can create a custom list taking into account Facebook and salesforce data-both.

Manage Leads through CRM

It could be tedious and time-consuming for marketers to download leads manually from Facebook, maintain a spreadsheet and then take desired actions on them. Salesforce Facebook Messenger integration lets users access and manage Leads directly in their Salesforce org as Leads get automatically updated in the CRM in real-time.

Leverage Facebook Data for Better Targeting

Facebook holds plenty of data about customer’s preferences. Salesforce Facebook messenger integration help to know your prospects and customers better with the help of available data and also leverage the available data for more effective and targeted campaigns. Further, users can use the data for remarketing purposes as well.

Communicate in Real-time with FB Audiences

Delay in communication or response can cost you a loss of opportunities. The best part of Facebook Salesforce integration is marketers do not have to switch between Facebook and Salesforce to communicate with audiences. So, when marketers generate leads from Facebook ads campaigns, they can easily follow up with them on time.

Also, users can resolve incoming queries from Facebook through conversational texting.

Conclusion

Salesforce Facebook Messenger integration paves several ways to connect, serve, engage, and convert audiences harnessing the power of CRM and Facebook together. As a result, Facebook Salesforce integration helps improve business outreach making use of the user-base of millions and improves customer acquisition rate, lead generation counts, and conversion rate.

Users can look for an SMS app with Facebook messenger and other channels for a cost-efficient deal and eliminate the need for separate Salesforce Facebook integration.

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